Latest Sports Marketing News |
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New "premier" series to bolster British horseracing | 24/09/10 The British Champions’ Series, a major new premier flat series of British horseracing, is to be introduced from next year to draw new audiences to UK’s second most attended sport. more
Sponsor leaves Australian swimmer over “anti-gay” remark | 08/09/10 Luxury car manufacturer Jaguar has terminated its sponsorship contract with Australian swimmer Stephanie Rice after she made an alleged anti-gay comment on social networking site Twitter. more
Premier League summer spending lowest in four years | 01/09/10 English Premier League clubs spending in this summer’s transfer window has decreased 22 per cent on last year to £350 million – the lowest since £263 million in 2006. more
Qatar ups efforts to be Formula One host | 27/08/10 Nasser bin Khalifa Al Attiyah, president of Qatar’s Motor and Motorcycling Federation (QMMF), yesterday said the country’s Losail International Circuit is being upgraded in a move to become the third Persian Gulf country to host a Formula One race. more
UBS signs global F1 sponsorship deal | 24/08/10 Formula One has signed Swiss bank UBS as a global partner in a deal it hopes will mark a turnaround following the exit of several financial institutions from the sport due to the economic crisis. more
Guinness spends £3m on autumn sport in pubs | 13/08/10 Diageo-owned beer brand Guinness is unveiling a £3 million advertising drive to encourage sports fans into pubs this autumn to watch rugby and football. more
Taxpayer could own Liverpool in 2 months | 09/08/10 Liverpool could be majority-owned by the taxpayer when the Royal Bank of Scotland's £237 million loan to the club expires on October 6. more
Ireland calls on 3 for financial boost | 06/08/10 Mobile phone operator 3 has signed an agreement with the Football Association of Ireland (FAI) to become primary sponsor of the national team and support grassroots initiatives across the country. more |
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