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Latest Sports Marketing News
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World Cup viewing boom even in non-participating markets | 01/07/10 Analysis of TV viewing figures from the first round of this year’s FIFA World Cup in South Africa shows strong ratings across the globe and even in non-participating countries, according to Eurodata TV Worldwide. more
Sponsors shun France after World Cup meltdown | 22/06/10 Financial services company Credit Agricole and fast-food company Quick have suspended ad campaigns based around the French national football team, and other sponsors have expressed dismay after the turmoil in the team's World Cup camp over the weekend. more
Fans evicted and pundit sacked over World Cup "ambush" | 16/06/10 Organisers of the World Cup ejected 36 female Dutch fans from the Netherlands-Denmark game on Monday for alleged ambush marketing activities. more
USA-England most-watched soccer game since 1994 | 14/06/10 Sports network ESPN said the USA's 1-1 draw with England in its opening game of the World Cup was the most-watched game for a national soccer team since 1994. more
IML helps Greene King net sponsor deal at Nottingham Forest | 11/06/10 Greene King IPA has announced it will become the Official Beer of Nottingham Forest FC for the next three seasons. more
Canada F1GP returns to a sell-out | 11/06/10 The first Canadian Formula One Grand Prix for two years sold out yesterday afternoon, helped by strong ticket sales in Europe. more
UK sport gets £50m government boost | 11/06/10 Sport in the UK will receive an extra £50 million per year from 2012 out of revenues from the national lottery game. more
Hearn's snooker vision accepted by players | 03/06/10 World Professional Billiards and Snooker Association chairman Barry Hearn saw his blueprint for snooker's future accepted at an Extraordinary General Meeting in Sheffield yesterday. more |
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