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Brand Marketers Are Missing Out | 30/03/11 I have always found impressive individuals selling sponsorship, the level of knowledge I find usually greatly impresses me. Certainly there are a percentage of people selling sponsorship in a way that has turned off brand marketers so much that they sometimes will pay tens of thousands of dollars per year on software and/or agencies to avoid talking to them.  more
Formula 1 Motor Racing Simulators | 10/02/11 Bring the spills, thrill and excitement of Formula 1 Motor Racing to your event, client or team building day or exhibition. alternatively let IML create a bespoke day or event to suit your needs. more
West Ham set to win Olympic Stadium Race | 10/02/11 West Ham United is set to be confirmed on Friday as the preferred bidder to take over the London 2012 Olympic Stadium, according to the BBC. more
How small businesses can use sponsorship effectively. | 26/01/11 Sponsorship gives the impression that only international brands and high salary footballers can benefit from these strategies, but that couldn’t be farther from the truth. more
How to Assess What to Sponsor in Your Marketing Mix | 26/01/11 An increasingly common form of promotional activityeven at local and grassroots level is sponsorship. However there are many kinds of sponsorship: more
Why Sponsorship Can Work For You | 26/01/11 Sponsoring is a friendly way of marketing. It's much friendlier than advertising. When prospects are on the receiving end of your advertising they know that you are trying to sell them something. more
Coe boosts West Ham Olympic stadium hopes | 04/01/11 London Olympic Games organising committee chairman Lord Sebastian Coe has suggested he would be in favour of West Ham United's bid to move to the Olympic Stadium after the 2012 Games. more
Shirt sponsor will ease Barcelona’s financial concerns. | 13/12/10 Barcelona vice-president Javier Faus has defended the club’s record-breaking shirt sponsorship deal with the Qatar Foundation by insisting the €150 million partnership will ease the Catalan giant’s financial concerns. more |
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