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Sky launches 3D channel in pubs
Sky is kicking off the UK's first 3D channel with a live Premier League football match to be broadcast from nine pubs around the UK this weekend.

The match between Arsenal and Manchester United will be viewable in 3D in pubs in London, Manchester, Cardiff, Edinburgh and Dublin.

In April Sky will roll out its 3D channel to hundreds of other pubs.

Later in the year, Sky 3D will be made available to all Sky+HD customers with a range of content on offer.

This will include movies, sport, documentaries and entertainment.

Sky 3D will initially be available as a free add-on for those with Sky+HD boxes.

In February, two rugby matches in the Six Nations championship will be filmed in 3D and shown at cinemas around the UK.

The 2010 World Cup will also be filmed in the format.

The BBC was the first to show a 3D sports event, broadcasting a Scotland v England rugby match at the Six Nations championship in 2008.


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