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LA Marathon signs first ever title sponsor
The Los Angeles Marathon and Honda have signed a three-year deal for the US car manufacturer to be the race's title sponsor from 2010.

Honda has been a presenting sponsor of the marathon since 1995 but it is the first time in the event’s 25-year history that it will have a title sponsor.

“For the past 14 years, we’ve been honored to be affiliated with this great competition and with the manner in which it brings together the entire greater Los Angeles community,” said Tetsuo Iwamura, president and CEO of Honda.

“The new course shows off some of the best of what Los Angeles has to offer, and is sure to make the Honda LA Marathon an outstanding, signature event for the running world, for spectators, and for Southern California alike.”

The 2010 race takes place on Sunday March 21.



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