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Powerboat P1 arrives in the USA
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Motorboat racing promoter Powerboat P1 is setting up a US subsidiary to manage a new set of race events in North America.
“The US market is critical to any multi-national company involved in motorsports marketing,” said Asif Rangoonwala, Chairman of Powerboat P1. “We view participation in the USA as an essential element in our growth as a World Championship and as a business.” The US subsidiary of London-based Powerboat P1 Management Ltd is named Powerboat P1 USA. Powerboat P1 said it has been researching possible racing venues in the US, and has also spent two years marketing itself and raising awareness in the market. Rangoowala said Powerboat P1 would be working with the American Powerboat Association (APBA) – the US representative at the Union Internationiale Motonautique. “The APBA represents 107 years of powerboat racing heritage, and is the oldest powerboat federation in the UIM,” said Rangoonwala. “The APBA provides a high level of credibility to the sport, and we look forward to producing world class events with its sanctioning.” |
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