Guinness spends £3m on autumn sport in pubs |
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Diageo-owned beer brand Guinness is unveiling a £3 million advertising drive to encourage sports fans into pubs this autumn to watch rugby and football.
The campaign will kick-start with a national outdoor campaign at the end of August. Poster and TV ads will return in September and the brand's sponsorship of UK pay-operator BSkyB's 3D channel will be supported with online and print advertising, aimed at encouraging fans into pubs to experience sport in 3D. “As a brand, we’re enjoying our highest ever share in the on-trade so want to continue to support licensees by heavily investing in the brand and help pub-goers enjoy their time in outlet," said Guinness marketing manager Paul Cornell. "Guinness has a long association with sport so we’re really going to make watching sport in pubs with a pint of the black stuff a great experience.” On the ground 11,000 pubs will get rugby and football themed point-of-sale kits, which include fixture lists for football, rugby, cricket and golf, as well as posters and drip mats. |
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