Rights Management & Sponsorship Acquisition

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In a market in which global outlays on sponsorship reach huge numbers, the insights and expertise of our Commercial Partnerships Team enable rights holders to access the key players in the sponsorship market.

We work collaboratively with our clients to define and implement commercial strategies – identifying, creating and packaging rights holders’ commercial assets.

Every day we work with rights holders to create strategic solutions and execute in the market place on their behalf. Our insight-led approach ensures every proposition is appropriate, capturing maximum value.

From rights creation and packaging to marketplace execution, we have the expertise and experience to make it happen. We provide a seamless extension to our clients’ commercial teams. We immediately become an asset and a partner that delivers results.

From naming rights to club, league, shirt and event sponsors, we identify, approach, negotiate with and secure commercial partners for our clients.

In summary, Company’s trust us to get the job done and generate the maximum value.

Sponsorship acquisition is a service which is becoming increasingly popular for organisations, teams and individuals to sub-contract out to specialist companies, who have experience in developing, obtaining, managing and retaining the sponsorship investments of larger organisations.

IML’s approach to sponsorship acquisition is simple but effective. IML believes that any commercial partnership has to be mutually beneficial, and unlike the majority of organisations, IML has extensive experience on ‘both sides of the fence’ – both working for organisations looking to place sponsorship and sports properties looking to acquire sponsorship.

As part of the Isogon Marketing Group, IML can bring to bear the sort of marketing resources most clubs and organisations can only dream about. We specialise in tracking down sponsorship packages that will achieve benefits for your organisation and your sponsors.

We work closely with clubs, athletes, governing bodies and events to identify commercial opportunities within their market. IML strives to bring together like minded clubs and brands across a number of sports and at a variety of performance levels.

In order to identify an appropriate sponsor and partners, we can reach a large range of brand sponsors of differing profiles, pinpointing key sponsorship properties and potential target sponsors of your club or organisation.